Create a WhatsApp broadcast List | Marketing Strategy

Creating a Broadcast List on WhatsApp for Marketing Purposes

As business owners, it’s crucial to maintain effective communication with our clients. This not only keeps us top of mind but also opens up new opportunities for growth. Holidays, especially Christmas and New Year’s, offer a great opportunity to connect with our customers, social media followers, and mobile contacts by wishing them a joyous season and introducing them to our business through our digital business card.

Utilizing broadcast lists

In this guide, we’ll cover the importance of utilizing broadcast lists, the benefits of doing so, especially during the holidays, and the proper steps to create one.
What is a Broadcast List? A broadcast list is a compilation of contacts, including customers, business partners, and colleagues, to whom we can send a single message that will be received by all. This message could range from a holiday greeting, an update on business operations, or a promotional offer. You may have received similar messages from service providers or retailers during holiday seasons.
Broadcast messages are typically sent through SMS, WhatsApp, or email. In this guide, we’ll focus on using WhatsApp to send holiday greetings to our broadcast list.

Be sure to share your digital business card link in every communication to make it easy for others to connect with you.

"Be sure to share your Get-Market digital business card link in every communication to make it easy for others to connect with you."

Staying Connected with Customers through Broadcast Lists

Why Stay Connected with Customers through Broadcast Lists? Maintaining contact with our existing customers through broadcast lists is a crucial marketing strategy for several reasons:

Remind customers of our existence – not all customers keep track of our social media activity, and some may have forgotten about us, making it necessary to remind them of our presence.

Boost sales – well-timed broadcast messages can reach customers at the perfect moment when they need our services, leading to increased sales.

Advertise sales and offers – special promotions on new products or services can be effectively marketed by sending them directly to our customer’s WhatsApp broadcast list.

Strengthen customer relationships – broadcast messages do not have to be solely focused on sales. Sending a festive holiday greeting to our customers can improve our personal relationship with them and evoke a positive emotional response.

Cost-effective – creating a broadcast list on WhatsApp is quick and easy, taking only a minute to set up. It’s as simple as creating a WhatsApp group for our family members.

Holidays and special events present a valuable opportunity for marketing through social media, WhatsApp, and email. With the recent challenges faced by everyone, we all crave positivity, well wishes, and kindness. Sending a holiday greeting to everyone we know, including social media followers, helps us stand out, promotes our brand, and attracts new clients.

“Creating a broadcast list on WhatsApp is quick and easy, taking only a minute to set up.”

How to create a broadcast group on both Android and iPhone

Creating a Broadcast Group on Android:
Step 1: Open WhatsApp on your Android device.
Step 2: Tap the three-dot icon in the top right corner and select “New broadcast”.
Step 3: Add the contacts you want to include in the broadcast list. You can add up to 256 contacts.
Step 4: Tap the “Create” button.

Creating a Broadcast Group on iPhone:
Step 1: Open WhatsApp on your iPhone.
Step 2: Tap “Chats” at the bottom of the screen and then tap “Broadcast Lists”.
Step 3: Tap the “New List” button and select the contacts you want to include in the broadcast list. You can add up to 256 contacts.
Step 4: Tap “Create”.

Broadcast groups are a great way to communicate with multiple people at once without having to send the same message individually to each person. When you send a message to a broadcast group, it will be delivered to each member of the group as an individual message, and their replies will be delivered only to you.

“Broadcast groups are a great way to communicate with multiple people at once without having to send the same message individually to each person.”

Tips to keep in mind

Some tips to keep in mind while using broadcast groups:

Make sure you have permission to add someone to a broadcast group before adding them.

Try to keep your messages relevant and valuable to your audience.

Avoid sending too many messages too frequently as this can be seen as spam.

Keep your message brief and to the point.

Creating a broadcast group is easy and can help you stay connected with your contacts, whether they are clients, colleagues, or friends. Give it a try and see how it can help streamline your communication efforts.

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