A digital business card for a beautician is an important marketing tool that allows any beautician to present information about their studio or clinic, the services they offer, and links to your social networks on a webpage that promotes a call to action while providing a pleasant, professional, and strong first impression.
This article will describe how to use a professional and personalized digital business card to achieve smart marketing and save money on advertising costs.
The beauty and cosmetics market has become saturated over the past ten years and is growing increasingly competitive as a function of the industry’s relatively low entrance barrier.
Consumer demand has been high, many people are naturally drawn to the field, and courses in the profession are quite common and relatively short, in contrast to a degree that requires an investment of several years and tens of thousands of dollars.
The flood of beauticians, eyebrow stylists, nail builders, and other specialists makes competition fierce, and many beauticians turn to advertising to recruit more clients. However, there are measures that can be taken to acquire more clients at a lesser cost before turning to paid advertising.
We talked to dozens and dozens of business owners from the field who are looking for advertising for their business due to the tough competition, but as in many other fields, before turning to the advertising platforms to recruit customers, you should work on fundamental marketing, which costs much less and yields a lot of new customers.
Particularly if you deliver high-quality work and invest in customer service.
We consistently emphasize “A referral… Is the highest honor a business can receive from a customer.”
A delighted customer will gladly refer us to their sisters, brothers, aunts, girlfriends, and anybody else they can think of, but in the digital era, you must know how to do it correctly so that a recommendation from our satisfied customer leads us another new customer.
Do you know anyone who would go to a beautician before browsing them on Facebook, Instagram, or Google? Usually, the answer is no.
Before entrusting you with their beauty (much alone their complexion), people want to know who you are, therefore they will always look you up on social media or conduct a Google search.
Unless they were referred personally!
1. External appearance of a business – branding
You promote elegance and aesthetics, and the cobbler cannot afford to walk barefoot. You can’t afford to show a sloppy page with poorly taken photographs, an unattractive logo, an uninviting profile picture, and so on.
Do you want to impress the client?
You can showcase a page that isn’t updated frequently, but you can’t show a page that looks bad. You may be considered negligent in marketing if you do not have at least a respectable, tidy, and professional web presence.
2. Positive feedback from customers
Another important consideration is that your prospective customer will encounter satisfied customers.
Reading client reviews is the best method to learn about a product or service (and, in this case, a beautician). Have you ever purchased something online? a small electrical device? You most likely looked at recommendations as well as some sample work.
3. Availability – how simple it is to locate you
Assume your prospective customer was referred or saw the benefits of your excellent work ‘featured’ on a friend or family.
How simple is it for them to contact you, schedule an appointment, or even find your location?
We are all aware that the easier the process, the more probable it is to occur.
Don’t underestimate the importance of making your business details easy to share, contact, and/or navigate to.
Our digital business card is an ideal choice for marketing beauty and cosmetics businesses, whether you provide brow treatments at home or own a major laser hair removal clinic. Simply because it addresses all of your goals.
Share your digital business card easily to everybody who visits your studio or clinic, and encourage them to leave a review and recommend you to their friends and family.
This will accomplish three things:
Another great way to use your digital business card is to send messages to all of your clients on a WhatsApp (Text messaging/email) distribution list .
When you send Happy Holiday Greetings or promotions, announcements of your new services, include a link to your digital business card to the message to share with people who haven’t seen it yet, and they will generally pass it on to their friends and family members.
As you can see, we specialize in the creation and design of high-quality digital business cards with a strong visual identity.
Our work process is fairly simple: we start a phone order and discuss your information and collect your data typically within 10-15 minutes.
If you want to boost the marketing of your business and promote yourself more professionally, please leave your contact information and we will contact you as soon as possible.
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