Gaining more referrals from your customers helps you grow your business, referrals tend to have higher loyalty value that lasts. Starting a referral initiative can generate higher value leads quarter after quarter. The leads will convert better and tend to close faster.
Referrals represent an organic key to greater lead volumes. When done properly they often lower marketing costs and will add up over time to show up in the sales forecast. Businesses with an effective referral program experience more revenue growth and grow their loyal customer base over time.
In all fairness, every business owner is unique and thus creates a unique business signature or an impression on their customers. Often you’ll have to tinker with the marketing mix.
At Get-Market we find that combining unique business based incentives to referring and potential customers helps with the process of acquiring high-quality referrals. One example that works great involves new customers showing the Digital Business Card to receive a welcome gift or a discount.
